Soft Toys for Babies: Meet Captain Calamari, a fun octopus pirate friend for your baby. With a peekaboo eye patch, dashing captain’s hat, surprise mirror and eight knotty legs with rings and a rattle, this soft plush will keep any baby or toddler content with cuddles and tactile exploration.
Baby Sensory Toys 0 6 Months: Stimulate your baby’s senses for early development. Calamari’s bright colours with high-contrast patterns, crinkly hat, clacking rings and rattle, and unique fabric textures encourage sensory learning, fine motor skills, and early imaginative play (from 0-6 months).
Baby Travel Pram Toys: Travel toys with buggy clips keep little ones entertained on the go – Captain Calamari has a large ring-clip to securely attach to any pram or car seat so they can’t be dropped or thrown. Clip to your baby’s activity centre or cot so they’re never without their favourite toy.

CUDDLY SOFT TOY – Freddie features a soft velour body that’s ideal for cuddling and encourages tactile stimulation. With lots to see, hear and touch your baby will never get bored
SENSORY TOY – This baby toy comes with high contrast black and white patterns, a discovery mirror, crinkle wings, click-clack rings and a squeaker to keep your baby entertained while stimulating their senses
TEETHING TOY – This newborn toy comes with a pull out teether to help soothe your baby in moments of discomfort, allowing them to chew and bite while playing and learning